Best Practice Report

Mobile Messaging FAQs: Best Practices For Brands Using iOS 15 Push Notifications

Brands Must Assess And Adjust To The iOS 15 Push Notification Changes

May 4th, 2022
Andrew Cornwall, Senior Analyst
Andrew Cornwall Senior Analyst
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
Julie Ask, null
Julie Ask
With contributors:
Chris Gardner , Zachary Stone , Kara Hartig

Summary

Mobile notifications can connect you to your users at just the right time. If they’re overused, though, mobile notifications are like that dog next door that just won’t stop barking. With iOS 15, Apple has given users the tools to muzzle the pooch. Understand how the new tools work so you can keep your app out of the doghouse.

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