Best Practice Report

Mobilize CX Influencers With Mindset-Changing Tools That Transform Thinking And Behavior

Fuel CX Transformation Through Segment-Specific Mindset-Shifting Tools

 and  seven contributors
Oct 22, 2025

Summary

The majority of companies say they’re customer-obsessed — almost none actually are. This report shows how leading companies use mindset-shifting tools to drive cross-functional collaboration and customer-obsessed actions that accelerate CX transformation. It equips CX leaders with a practical playbook of activation strategies — tailored to key stakeholder types based on their organizational influence and alignment with CX metrics — to turn intent into action and move from abstract vision to concrete behavior change.

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