Trends Report

Mobilizing Sales To Handheld Devices

The Options Offer Efficiency Benefits, CRM Extensibility, And Flexibility

May 9th, 2008
Pete Marston
With contributors:
Sharyn Leaver , William Band , Jeffrey Hammond , Mary Ann Rogan , Ellen Daley


If you're looking for a mobile customer relationship management (CRM) solution to maximize your sales team's potential, you're not alone. According to a recent Forrester survey, nearly 50% of enterprises were piloting, rolling out, or currently using mobile applications for sales. Similarly, more than 40% of small and medium-size businesses (SMBs) were piloting, rolling out, or were using mobile applications to support their sales apps. The message is clear: Mobile sales solutions are gaining momentum for both enterprises and SMBs. But sales and IT leaders struggle to understand the complexities of the vastly different mobile sales options and architectures. To find the best solution, evaluate the solution tradeoffs and keep in mind that the solutions market is migrating toward platform, modular solutions.

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