Trends Report

Modern CMOs Shepherd Their Organizations Toward Ethical AI

September 22nd, 2021
JO
Joanna O'Connell
SD
Sarah Dawson
With contributors:
Emily Collins , Lexie Lawhon , Christine Turley

Summary

AI is transforming marketing in both the seemingly mundane back-office functions and in the delivery of amazing experiences to consumers. But the power of AI-enabled technologies without strong human intervention can spell disaster for a brand. As AI continues to pervade nearly every department of your organization, it’s critical to look to marketing as your partner. Marketing is your best ally when thinking through the complex questions of how to apply AI responsibly and thoughtfully, while keeping your brand’s values and a deep understanding of your customers at the core.

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