Trends Report

Modular Content Is The Key To Customizing Experiences At Scale

A Small-Scale Approach Enables Immediate Business Benefits

May 13th, 2021
RS
Ryan Skinner
With contributors:
Oliwia Berdak , Anna Vyshnevska , Christine Turley

Summary

Marketers should begin working with modular content — smaller components, separate from presentation, and informed by logical or semantic connections — in order to customize experiences at scale. This approach supports three valuable use cases for marketers: rapid, compliant, and effective localization efforts; syndication of valuable content to where it helps customers; and personalized experiences. Read this report to understand how to proceed with modular content initiatives in your B2C marketing organization.

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