Data Overview Report

Moments Map, 2021: Metropolitan India

December 13th, 2021
With contributors:
Fiona Swerdlow , Alessia Stewart , Gabrielle Raymond

Consumers access internet content and services across an increasing number of devices; platforms; channels; and ways such as touch-, text-, voice-, or gesture-based interfaces. This breadth and complexity challenges brands to deliver a portfolio of digital experiences that meet consumers’ expectations. Forrester’s Moments Map uses a model to help digital experience professionals prioritize how they offer digital experiences to consumers to ensure a balanced and highly utilized portfolio of experiences. Metropolitan India is one of nine countries that we evaluated with this model.

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