Moments Map, 2022: UK

September 30th, 2022

Julie Ask

Cortney Eldridge

With contributors:

Fiona Swerdlow , Taylor Hansen , Demi Starks

Consumers access internet content and services across an increasing number of devices, platforms, and channels, using interfaces based on gestures, voice, text, or touch. This breadth and complexity challenges brands to deliver a portfolio of digital experiences that meet consumers’ expectations. Forrester’s Moments Map uses a model to help digital experience professionals establish priorities and ensure a balanced and highly utilized portfolio of experiences. The UK is one of 10 countries that we evaluated with this model.

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