Trends Report

Moments: Maturity Framework

Leverage The Learnings Of Pioneers To Evolve Your Mobile Messaging Tactics And Capabilities

October 3rd, 2018
With contributors:
Martin Gill , Joe Stanhope , Michael Facemire , Mark Grannan , Erin Sellers , Kara Hartig

Summary

Future experiences will be right-sized, contextual, and pushed out to consumers in their specific moments of need. Today's well-executed mobile messages most closely resemble future experiences. And sophisticated use of mobile messaging will lead digital business leaders down a path toward building and delivering digital experiences that meet and exceed consumers' future expectations. Take Forrester's H2 2018 Global Emerging Technology Executive Online Survey now to assess your mobile messaging capabilities.

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