Summary
When buying financial products, the typical European financial buyer seriously considers just two firms. The number of firms that buyers consider varies a lot by product and country, with Self-Directed customers comparing more firms than other customers. As the use of the Internet continues to grow in consumers' financial lives, we think weak existing relationships and rising competition will encourage customers to increase the number of firms that they consider for their next financial purchase.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).