Trends Report

Move Over, Agencies: Consultancies Offer Marketers New Options

Brands Rethink Agency Rosters To Drive Digital Business Transformation

November 9th, 2016
Anjali Yakkundi, null
Anjali Yakkundi
With contributors:
Brigitte Majewski , Christopher Andrews , Martin Gill , Liz Herbert , Sarah Sikowitz , Marc Cecere , Allison Cazalet , Peter Harrison


Marketers have never had more to do: They need to craft business-driven, on-brand customer experiences (CXes) to reach and engage connected consumers — a tall mandate rife with process and technical implications. Unfortunately, marketers' go-to partners, agencies, haven't always kept pace with the business and technical demands. Enter consultancies, which are aggressively adding new agency competencies. This report investigates the market convergence between consultancies and agencies and provides guidance on shaping agency rosters.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.