Summary
Marketing resource management (MRM) deployment is optimized through the implementation of one application at a time, starting with those that are most impactful. Secure strong executive sponsorship to ensure the right resources are applied to an MRM project, and to emphasize its priority. Include users in the implementation process, soliciting and implementing their feedback to accelerate adoption.
There are many B2B organizations that have experienced a failed marketing resource management (MRM) implementation, leading to a gigantic waste of time and money. In this report, we identify key considerations — as well as mistakes to avoid — when planning and deploying MRM systems.
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