Trends Report

My Mobile App Ratings Are Poor; What Can I Do About It?

December 3rd, 2019

Summary

Review your mobile app strategy. Ask yourself: Are we doing all the right things? Conduct some tests. Is the app performing as you expect? Understand who is using the app. Is it your intended audience? Read reviews, respond to them, and incorporate the feedback into your research to improve the app iteratively. Be more proactive about gathering reviews.

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