Summary
Despite setting a global standard for privacy stringency, mere compliance with the EU’s General Data Protection Regulation (GDPR) alone isn’t sufficient in Asia Pacific (APAC), where local regulations may impose additional or different requirements. This report captures the key requirements of APAC privacy regulations most relevant to marketers; B2C marketing executives can use it to navigate the region’s complex privacy regulations, benchmark themselves against the GDPR, and adopt a proactive, privacy-first marketing strategy.
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