Summary
The changes churning the tech channel are at an all-time high. Yes, channel partners are finally starting to get the gist of cloud business models, and they are developing services businesses around them. But the age of the customer — where customers are more in control of their sourcing outcomes than ever before — and budding technologies like the Internet of Things (IoT) are throwing multiple monkey wrenches into the tech industry channel engine. This report examines the current trends and provides a two-year outlook regarding the tech industry channel partner ecosystem and route-to-market channel models.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).