Summary
Customer intelligence is in the throes of significant change brought about by two primary drivers: 1) the disruption caused by the massive shifts in consumer behavior, and 2) organizations' growing recognition that to succeed in the age of the customer they must put their CI houses in order. As a result, this year CI professionals will face a slew of challenges and opportunities with significant market, technology, and consumer-driven trends that will further impact CI. This report outlines five major trends and topics that Forrester believes will impact CI pros in 2013.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).