Charter Report

Need-To-Revenue Marketing Accelerates A Necessary Pivot — From Your Process To Your Buyer’s Process

L2RM Grows Up To Accommodate The Changing Buyer And Marketing’s New Purpose

Lori Wizdo
 and  four contributors
Apr 15, 2021

Summary

Need-to-revenue marketing (N2RM) is a business process that powers the transformation of B2B organizations from a legacy of lead-based marketing to a future of buyer-centric engagement. In this report, we introduce the N2RM architecture, a set of interlocking marketing disciplines that specify the construction of marketing programs, teams, and processes to support an N2RM initiative.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Contact us to become a client
Purchase this report
This report is available for individual purchase ($1495).