Trends Report

New Corporate Values Require A New Kind Of Commitment

Use Forrester's Assessment To Evaluate The Depth And Authenticity Of Commitment

October 1st, 2019
Jim Nail, null
Jim Nail
Renee Murphy, null
Renee Murphy
Salvatore Schiano, null
Salvatore Schiano
With contributors:


In response to the rise of values-based consumers, more companies are moving beyond milquetoast corporate values to embrace moral, social, or even political values. With customers paying closer attention to the authenticity of such promises, an insufficient effort brings substantial risk. This report and evaluation tool help marketing and security and risk leaders gauge and improve company commitment to these new kinds of corporate values to build customer trust and loyalty.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.