Trends Report

New Google Pay Consumer Checking Accounts Should Give Banking Executives Cause For Concern, But Not Panic

November 14th, 2019
Alyson Clarke, Principal Analyst
Alyson Clarke Principal Analyst

Traditional Deposits And Checking Are Ripe For Disruption, But Consumer Trust And Brand Loyalty Remain Obstacles For Google

Google looks set to offer consumers checking accounts through Google Pay as soon as 2020. So is Google becoming a bank? Will it be successful? And should banks be worried? Forrester Principal Analyst Alyson Clarke shares her analysis.

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