Trends Video

New Google Pay Consumer Checking Accounts Should Give Banking Executives Cause For Concern, But Not Panic

November 14th, 2019

Traditional Deposits And Checking Are Ripe For Disruption, But Consumer Trust And Brand Loyalty Remain Obstacles For Google

Google looks set to offer consumers checking accounts through Google Pay as soon as 2020. So is Google becoming a bank? Will it be successful? And should banks be worried? Forrester Principal Analyst Alyson Clarke shares her analysis.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.