New Tech Report

New Tech: Account-Based Marketing, Q1 2022

Forrester’s Landscape Overview Of 31 Providers

March 1st, 2022
With contributors:
Steven Casey , Emily Wen , Robin Whiting

Summary

Account-based marketing (ABM) has evolved into a strategy comprising a range of people, processes, and technologies. As a result, vendors that support ABM have proliferated, making it difficult for organizations to select technologies that fit their needs. This report examines vendors in five market segments: ABM platforms, data providers, customer data platforms (CDPs), personalization solutions, and sales engagement platforms (SEPs). Demand, ABM, and operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the ABM ecosystem and to inform their technology strategies.

Want to read the full report?

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.