Summary
Account-based marketing (ABM) has evolved into a strategy comprising a range of people, processes, and technologies. As a result, vendors that support ABM have proliferated, making it difficult for organizations to select technologies that fit their needs. This report examines vendors in five market segments: ABM platforms, data providers, customer data platforms (CDPs), personalization solutions, and sales engagement platforms (SEPs). Demand, ABM, and operations professionals should use this report to understand the capabilities of emerging vendors within major segments of the ABM ecosystem and to inform their technology strategies.
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