New Tech: Ecosystem Management, Q3 2021

Ecosystem management solutions — a broad category covering partner recruitment, attribution, account and data mapping, enablement and collaboration, integrations, and overall orchestration — promise firms network effects, enhanced customer value creation, and co-innovation at scale. New vendors and offerings are cropping up to serve sellers’ needs for more robust and varied channels, partnerships, and alliances. This report presents a review of the emerging vendors in the ecosystem management platforms and tools market; digital leaders should use it to understand the capabilities within major market segments and to inform their technology strategies.