New Tech Report

New Tech: Ecosystem Management, Q3 2021

Forrester’s Landscape Overview Of 34 Providers

August 6th, 2021
With contributors:
Caroline Robertson , Miriam ElKorchi , Kara Hartig

Summary

Ecosystem management solutions — a broad category covering partner recruitment, attribution, account and data mapping, enablement and collaboration, integrations, and overall orchestration — promise firms network effects, enhanced customer value creation, and co-innovation at scale. New vendors and offerings are cropping up to serve sellers’ needs for more robust and varied channels, partnerships, and alliances. This report presents a review of the emerging vendors in the ecosystem management platforms and tools market; digital leaders should use it to understand the capabilities within major market segments and to inform their technology strategies.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Caroline Robertson
Miriam ElKorchi
and Kara Hartig