Trends Report

New Ways Of Delivering Value Make Differentiation Matter More

December 2nd, 2019

Summary

Selling online makes it easier to win and lose customers. Continual updates mean more opportunities to wow or disappoint customers. Subscription models sidestep customers’ loss aversion.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.