Trend Report

NFC Technology Is Revitalizing Mobile Payments

But Mobile Contactless Payments Face Huge Adoption Hurdles

Alexander Hesse
Benjamin Ensor
 and  two contributors
Apr 22, 2008

Summary

Mobile contactless systems based on Near Field Communication (NFC) offer a much faster way to initiate payments with a mobile phone than SMS or other mobile network-based technologies, providing a clear improvement over earlier mobile payment systems. Mobile contactless systems, like Japan's Osaifu-Keitai, will generate plenty of interest and hype over the next five years. But technology isn't the main barrier to wider mobile payment adoption in developed markets. Mobile contactless payment systems based on the NFC standard face many of the same adoption hurdles as other new payment systems. Product managers at mobile operators, banks, and payment networks will need to collaborate to overcome hurdles like application setup and merchant acceptance and to develop a clear business case.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).