Landscape Report

Now Tech: Consumer Data Marketing Services, Q1 2022

Forrester’s Overview Of 16 Consumer Data Marketing Service Providers

January 4th, 2022
Stephanie Liu, Senior Analyst
Stephanie Liu Senior Analyst
With contributors:
Emily Collins , Alex Schanne , Madison Bakalar

Summary

You can use consumer data marketing service providers to shape customer understanding and help make decisions on brand strategy and brand experience. But to realize these benefits, you’ll first have to select from a diverse set of service providers that vary by size, functionality, geography, and vertical market focus. B2C marketers should use this report to understand the value they can expect from a consumer data marketing service provider and to select one based on size and functionality.

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