Summary
You can use content marketing platforms (CMPs) to increase collaboration around content, improve content performance, and accelerate production. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. B2C and B2B marketers should use Forrester's Now Tech report to understand the value they can expect from a CMP provider and select vendors based on size and functionality.
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