Landscape Report

Now Tech: Customer Data Management Solutions, Q1 2020

Forrester's Overview Of 20 Customer Data Management Solutions Providers

January 8th, 2020
With contributors:
Gene Leganza , Elizabeth Hoberman , Kara Hartig

Summary

You can use customer data management solutions to deliver a comprehensive view of customer data, become much more productive, and accelerate customer-driven initiatives through machine learning. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architecture (EA) professionals should use this report to understand the value they can expect from a customer data management solutions provider and to select one based on size and functionality.

Want to read the full report?

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.