Landscape Report

Now Tech: Customer Data Platforms In Asia Pacific, Q4 2021

Forrester’s Overview Of 26 Customer Data Platform Providers

December 21st, 2021
Xiaofeng Wang, Principal Analyst
Xiaofeng Wang Principal Analyst
With contributors:
Frederic Giron , Joe Stanhope , Nancy Lin , Min Say , Bill Nagel

Summary

B2C marketers can use customer data platforms (CDPs) to unify customer data, orchestrate data to deliver more compelling customer engagement, and drive customer-obsessed decision-making. But to realize these benefits, they’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketers in Asia Pacific (APAC) should use this report to understand the value they can expect from a CDP provider and select one based on size and functionality.

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