Landscape Report

Now Tech: Customer Identity And Access Management (CIAM), Q2 2020

Forrester's Overview Of 24 CIAM Providers

June 24th, 2020
With contributors:
Merritt Maxim , Benjamin Corey , Peggy Dostie

Summary

You can use CIAM solutions to register, profile, authenticate, and provide customers with self-service. CIAM solutions also serve and secure the identity aspects of marketing campaigns, customer acquisition, and retention and loyalty programs. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. S&R pros should use this report to understand the value they can expect from a CIAM provider and to help select the vendor best aligned with your specific requirements.

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