Summary
The data management platform (DMP) market in Europe is evolving as vendors respond to changes in the local technology landscape, privacy regulations, and the ways in which marketers want to use customer data. The market hosts several large, established players; emerging challengers; and smaller players, some founded in Europe and others in the US. This report presents a review of these vendors in the DMP market. B2C marketers, use this report to understand the capabilities within major market segments and to inform your technology purchasing strategy.
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