Report

Now Tech: Digital Asset Management For Customer Experience, Q2 2021

Forrester's Overview Of 36 Digital Asset Management Providers

May 27th, 2021
With contributors:
Allen Bonde, Kara Wilson, Madison Bakalar

Summary

Digital asset management (DAM) is the core of your content experience. DAM can reduce content creation costs, increase operational efficiency, and improve rights management and compliance. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Marketing professionals should use this report to understand the value they can expect from a digital asset management provider and to select one based on size and functionality.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.

With
Allen Bonde
Kara Wilson
and Madison Bakalar