Landscape Report

Now Tech: Digital Intelligence Technologies, Q2 2021

Tools And Technology: The Digital Intelligence Playbook

June 4th, 2021
Laura Koetzle, VP, Group Director
Laura Koetzle VP, Group Director
James McCormick, null
James McCormick
With contributors:
Gene Leganza , Chandler Hennig

Summary

Digital intelligence (DI) solutions allow firms to collect, integrate, and manage digital customer interaction data; process and analyze data to generate actional insights; and automate the continuous improvement of digital experiences. We've identified five functional segments in the DI technology provider market, each with varying capabilities: 1) engagement data hubs; 2) digital analytics; 3) experience optimization; 4) digital intelligence platforms; and 5) product intelligence. Customer insights (CI) pros should use this report to understand the value they can expect from a DI tech provider and to select one based on size and functionality.

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