Summary
Brands and retailers use e-commerce enablers to help optimize their e-commerce strategy, facilitate online store operations, and engage shoppers. But to realize these benefits, they'll first have to select from a diverse set of e-commerce enablers that vary by size, functionality, geography, and vertical market focus. eBusiness leaders in Southeast Asia (SEA) should use this report to understand the value they can expect from an e-commerce enabler and select one based on size and functionality.
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