Landscape Report

Now Tech: E-Commerce Enablers For Southeast Asia Marketplaces, Q4 2020

Forrester's Overview Of 16 E-Commerce Enablers

October 1st, 2020
With contributors:
Frederic Giron , Nancy Lin , Bill Nagel

Summary

Brands and retailers use e-commerce enablers to help optimize their e-commerce strategy, facilitate online store operations, and engage shoppers. But to realize these benefits, they'll first have to select from a diverse set of e-commerce enablers that vary by size, functionality, geography, and vertical market focus. eBusiness leaders in Southeast Asia (SEA) should use this report to understand the value they can expect from an e-commerce enabler and select one based on size and functionality.

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