Landscape Report

Now Tech: Journey Management Platforms, Q4 2021

Forrester’s Overview Of 35 Journey Management Platform Providers

December 21st, 2021
Joana de Quintanilha, VP, Principal Analyst
Joana de Quintanilha VP, Principal Analyst
Clarissa Skinner, null
Clarissa Skinner
With contributors:
Martin Gill , Rusty Warner , Melissa Chaudet , Shayna Neuburg

Summary

You can use journey management platforms to digitize journey maps to bridge silos; discover, optimize, and prove the value of journeys; and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management platform provider and select one based on size and functionality.

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