Landscape Report

Now Tech: Journey Management Platforms, Q4 2021

Forrester’s Overview Of 35 Journey Management Platform Providers

December 21st, 2021
CS
Clarissa Skinner
With contributors:
Martin Gill , Rusty Warner , Melissa Chaudet , Shayna Neuburg

Summary

You can use journey management platforms to digitize journey maps to bridge silos; discover, optimize, and prove the value of journeys; and automate and scale journeys by orchestrating them in real time. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Customer experience (CX) professionals should use this report to understand the value they can expect from a journey management platform provider and select one based on size and functionality.

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