Landscape Report

Now Tech: Marketing Automation Platforms, Q3 2021

Forrester’s Overview Of 28 Marketing Automation Platform Providers

August 30th, 2021
With contributors:
Steven Casey , Caroline Robertson , Jennifer Zhang , Kara Hartig

Summary

You can use marketing automation platforms to improve marketing process execution, deliver exceptional customer experiences, and ensure predictable revenue returns on marketing investments. But to realize these benefits, you’ll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. B2B marketing professionals should use this report to understand the value they can expect from a marketing automation platform provider and to select one based on size and functionality.

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