Landscape Report

Now Tech: Master Data Management, Q1 2019

Forrester's Overview Of 20 Master Data Management Providers

January 15th, 2019
With contributors:
Matthew Flug , Gene Leganza

Summary

You can use master data management (MDM) to get a 360-degree view of your customers, to improve data quality and produce more accurate reports, and to prepare for sharing product data with partners and customers. But to access these benefits, you'll first have to select from a diverse set of vendors — vendors that vary by size, functionality, geography, and vertical market focus. Enterprise architects should use this report to understand the value they can expect from an MDM provider and select vendors based on size and functionality.

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