Modern application development (MAD) services can help companies speed their digital transformation, build modern applications and products, and enhance custom development for delivering business value outcomes. But to realize these benefits, technology decision-makers will first have to choose from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Sourcing and vendor managers and application development leaders should use this report to understand the value they can expect from a MAD service provider and to select one based on size and functionality.