Landscape Report

Now Tech: Online Video Platforms For B2B Marketing And Sales, Q2 2019

Forrester's Overview Of 35 Video Platform Providers

June 21st, 2019
Laura Ramos, Vice President, Principal Analyst
Laura Ramos Vice President, Principal Analyst
Nick Barber, null
Nick Barber
With contributors:
Caroline Robertson , Emma Huff , Christine Turley

Summary

You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, use case, and vertical market focus. B2B marketers and sellers should use this report to understand the value they can expect from an online video platform provider and to select one based on size and functionality.

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