Summary
You can use online video platforms to create more engaging content, tell more authentic stories, and help sellers to be more human and helpful to buyers. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, use case, and vertical market focus. B2B marketers and sellers should use this report to understand the value they can expect from an online video platform provider and to select one based on size and functionality.
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