Summary
You can use product information management (PIM) solutions to improve sales and customer experience, speed up time-to-market, and even enable broader content-driven digital transformation efforts. But to realize these benefits, you'll first have to select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business and channel strategy professionals should use this report to understand the value they can expect from a product information management provider and to select one based on size and functionality.
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