Landscape Report

Now Tech: Retail Associate Enablement, Q3 2020

Tools And Technology: The Digital Store Playbook

August 21st, 2020
With contributors:
Fiona Swerdlow , Brandon Shaik , Peggy Dostie

Summary

You can use retail associate enablement tools to enhance the customer experience in the physical store and improve both labor and store operations efficiency. But to realize these benefits, you first must select from a diverse set of vendors that vary by size, functionality, geography, and vertical market focus. Digital business retail professionals should use this report to understand the value they can expect from a retail associate enablement provider and to select one based on customers, scope, and functionality.

Want to read the full report?

This report is available for individual purchase ($2995).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.