Landscape Report

Now Tech: Zero-Party Data Solutions, Q2 2021

Forrester's Overview Of 17 Zero-Party Data Solution Providers

May 21st, 2021
With contributors:
Cole Walsh , Fatemeh Khatibloo , Faith Adams , Christine Turley

Summary

Marketers can use zero-party data (ZPD) solutions to ask customers for information that's hard to infer, deliver personalization that isn't creepy, and gauge how much consumers trust their brand. Once you've developed a ZPD strategy, a diverse set of ZPD vendors that vary by size, functionality, geography, and vertical market focus can help collect this data. Use this report to understand the value you can expect from a ZPD solution and to select one based on size and functionality.

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