Summary
Channel marketing should have a say when it comes to budgeting and planning original equipment manufacturer (OEM) programs. Align marketing programs to new markets; work with specialist partners that can add expertise and upsell bundled solutions to existing customers. Visibility will be poor at best; take steps to get accurate reports from OEM partners and their respective channels.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).