Best Practice Report

OEM Partnership Deep Dive: Marketing Requirements

January 1st, 2018


Channel marketing should have a say when it comes to budgeting and planning original equipment manufacturer (OEM) programs. Align marketing programs to new markets; work with specialist partners that can add expertise and upsell bundled solutions to existing customers. Visibility will be poor at best; take steps to get accurate reports from OEM partners and their respective channels.

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