Summary
Most Europeans follow traditional national preferences when looking for directory information: British and German users prefer offline directory options, while French users — trained by Minitel to get phone numbers and addresses on their computers — show a strong preference for online directories. Online directory providers' strong focus on product innovation — from adding user reviews and advertiser videos to listings to offering users an online "window-shopping" experience — positions them well to compete with other directory options for Europeans' directory lookup behavior and for advertiser spending.
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