Best Practice Report

Optimize Technology Risk Management To Drive Growth And Build Brand Resilience

August 2nd, 2021

Summary

Savvy customers worry about their privacy and a business’s ability to protect them from cybercriminals, fraudsters, dubious third parties, and government surveillance. If you have advanced-level technology risk management, your cybersecurity and privacy practices are already helping you win, serve, and retain customers more easily. This report will help tech execs advance further and work with the business to use data for personalization and monetization, charge a premium for products and services (as does Apple, for instance), and create new revenue streams.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.