Summary
Savvy customers worry about their privacy and a business’s ability to protect them from cybercriminals, fraudsters, dubious third parties, and government surveillance. If you have advanced-level technology risk management, your cybersecurity and privacy practices are already helping you win, serve, and retain customers more easily. This report will help tech execs advance further and work with the business to use data for personalization and monetization, charge a premium for products and services (as does Apple, for instance), and create new revenue streams.
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