Summary
In spite of online travel's maturity and massive acceptance, women and men differ in planning and booking trips online. And while men and women spend similar amounts on travel, men are more likely to book online. There are four key areas in which female travelers' online travel planning and buying behavior differs from male travelers': technology engagement, visual content, value, and social media. eBusiness professionals must understand and incorporate these into their strategy if they hope to improve engagement and revenues from this high-value audience.
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