Best Practice Report

Optimizing Web Sites to Convert New Buyers

January 1st, 2018


A B2B company’s Web site is a primary information source for new buyers evaluating its offerings — and the most effective way for the company to reach these buyers. Optimizing a Web site to convert new buyers’ interest into actions that will lead to deeper engagement requires understanding and anticipating concerns. Conversion optimization for new buyers requires adjustments to fundamental Web site elements, including navigation, visual design and content.

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