Optimizing Web Sites to Convert New Buyers

January 1st, 2018

Summary

A B2B company’s Web site is a primary information source for new buyers evaluating its offerings — and the most effective way for the company to reach these buyers. Optimizing a Web site to convert new buyers’ interest into actions that will lead to deeper engagement requires understanding and anticipating concerns. Conversion optimization for new buyers requires adjustments to fundamental Web site elements, including navigation, visual design and content.

Want to read the full report?

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.