Case Study

Oracle: Operationalizing Personas to Enable Sales and Marketing

January 1st, 2018

Summary

Defining and using B2B buyer personas can help build interest in an organization’s story and create an emotional connection with desired audiences. Oracle is undergoing a transformation of its marketing organization; its marketing teams are modernizing their strategy, workforce, processes and technology. The introduction of Oracle Persona Central ignited the widespread adoption of persona-based marketing and supported Oracle’s marketing transformation.

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