Case Study

Oracle: Operationalizing Personas to Enable Sales and Marketing

January 1st, 2018


Defining and using B2B buyer personas can help build interest in an organization’s story and create an emotional connection with desired audiences. Oracle is undergoing a transformation of its marketing organization; its marketing teams are modernizing their strategy, workforce, processes and technology. The introduction of Oracle Persona Central ignited the widespread adoption of persona-based marketing and supported Oracle’s marketing transformation.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.