Summary
Today's B2B eCommerce organizations must balance executing on a digital strategy with transforming a business. Individually, each priority represents a difficult challenge. Combined, they represent a once-in-a-generation test of the people called upon to lead an organization in the age of the customer. This report explores how leading eCommerce entities are structuring, hiring, and staffing for such an important and pervasive business transformation. It also provides a useful RASCI chart for digital business professionals. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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