Trends Report

Organize To Boost Social Marketing Potential

January 19th, 2016
EL
Erna Alfred Liousas
With contributors:
Brigitte Majewski , Mary Pilecki , Stephanie Liu , Wei-ming Egelman , Laura Glazer

Summary

Have you finally gotten your company to embrace social marketing, but struggle to scale its impact? Is social marketing trapped in one function or business unit? Organizational challenges are the likely culprit: silos, rigid processes, and resource constraints block social marketing progress. To overcome these obstacles, B2C marketing leaders must tailor their organizational structures to complement their social marketing maturity. This report highlights organization models best suited for scalable social marketing success, backed by examples. This is an update of a previously published report "Staff Agile Teams For Social Marketing Success." Forrester reviews and updates it periodically for continued relevance and accuracy; we revised this edition to factor in new examples and data.

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