Summary
Forrester recently surveyed current clients and prospects within our eBusiness, channel and product management research panel to examine organizational models and structures. Our panelists include executives from financial services, healthcare, telecom, retail, and travel companies, and they represent large firms from the US, Canada, and the UK. Most of our 93 responding panelists have just one eBusiness division and often report into marketing. While they're satisfied with their reporting structure and the role of their teams within their company, not surprisingly, they are generally unsatisfied with their relationship with IT.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).