Trends Report

Our Favorite Mobile Websites, And How They Did It

Five Case Studies Show How To Reinvent Your Mobile Website

July 21st, 2017
DJ
Danielle Jessee
With contributors:
Martin Gill , Julie Ask , Amy Homan , Peter Harrison

Summary

Few customers and even fewer prospects will use your app — but they will visit your website on their phones. Alas, when they arrive, their experience pales in comparison to your app — and even your desktop web. How do you expect to draw in new customers like that? As a digital business professional, it's time to start over and build app-like mobile web experiences. This report takes a deep dive into why and how five different companies reinvented their mobile websites to become more app-like for their non-app customers.

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